Let’s K.I.S.
No, I haven't gone mad and decided to run around asking everyone to give me a kiss! At The Lead Generation Group Ltd we like to K.I.S. and that means Keeping It Simple!
The essence of good sales and marketing is keeping things simple but effective: over-complicating messages and loads and loads of photos and slogans just confuses the audience because you are not clear WHO you are targeting and WHAT you WANT them to buy. The best pitches are a K.I.S.
How often do you walk past a billboard that contains loads of information or pictures? You only have a few seconds as you pass by to get the message the company is trying to get across. You want to see BIG, BOLD and DIRECT. If you are a haulier you want people to see big lorries with your company name on the side; what you don't want is pictures of bicycles, cars, vans and lorries cluttering up the billboard.
Every business has its own logo, something that is easily identifiable and recognisable (when you are talking worldwide brands) – for example – ebay, GAP, Google and Microsoft. But which of these four has been recognised as "one or more of the fourteen worst logos of all times?" (I'm not going to give the game away but have a look on the Business Insider website. . .).
But, remember, a brand is not just about a logo. Every 'brand' has its back-story, that is something else that it's associated with, other than a logo – for example – Chanel. We all know the iconic back-to-back intwined C's in the logo, but we also know the classic Chanel tweed suit, the perfume, France and we associate all of those with chic, class and timeless elegance.
True to form, The Lead Generation Group Ltd has a simple but effective logo: we incorporate the LG in bold letters, with the word "Group" underneath. Our logo says simply what it is we do – generate leads. Our brand is very corporate because our target audience are corporate clients – big and small – but they all have one thing in common; they want their business to reflect ours in that they are professional, clean, can appeal to the corporate market.
You will never see me at a client meeting without my suit and tie because that's a throwback from my smart, military days and it's something I adhere to at all times in my professional capacity. Our website also reflects our brand with its clean lines, straightforward headings and clear messaging.
Remember, when you are getting ready to go to market with your business: –
Tell it like it is – for example – The LG Group gives you: More Leads – More Sales – Less Stress
What you will do for your customers
How it will benefit them
Why they should choose you.
Marketing isn't rocket science, but it is a science of a kind and that's why, when you are thinking of bringing in professional help, you make sure that company knows its marketing science and knows how to K.I.S.
