The Missing Piece

The Single Biggest Thing That Can Skyrocket Your Sales 

Making sales is the most important part of any business. 

Sure, developing a good product, nurturing a great team and providing an excellent service are all important too – but if you don’t make sales then none of that matters. 

You can’t stay in business if you don’t make sales. 

But making sales isn’t always easy. 

You’ve got to find your target customers, convert them into leads and nurture them through your sales process until they finally take the leap and buy something. 

If you’re like most business owners, you’ll have created a sales process that brings you some results. 

But what if I told you that your sales process has a missing piece? One simple thing you could be doing that would skyrocket your conversion rate and give your bottom line a boost.

Something that’s easy, cheap and hugely under-rated. 

Picking up the phone. 

I’m always surprised how many businesses conveniently “miss out” phone calls as a part of their sales process. 

They’ll put tons of time, money and effort into getting leads – building websites, running ad campaigns… but when it comes to converting the leads into sales they just send a few emails and hope for the best. 

Now, I’m not saying email marketing doesn’t work – it really does. A carefully planned and executed email campaign can generate some great results. 

But there will be prospects on your list who DON’T open your emails. Prospects that can’t be converted in their inbox but could be gently nurtured into becoming customers with just a friendly sales call. 

To put it simply, combining email marketing with a telesales campaign can give you some really exciting results. 

Why Telemarketing Works 

Many businesses shy away from telemarketing because they think it’s too “pushy”, too expensive or they are terrified of picking up the phone and making the calls themselves. 

But when it’s done right telemarketing can be hugely effective. 

Here’s why…

• You Can Quickly Build Trust – People buy from people they trust. You can build trust through carefully crafted emails, but it takes some time. An experienced telemarketer can build trust in just one phone call. 
• You Can Overcome Objections – Often people won’t reply to an email telling you why they don’t want to buy. When you speak to them in person, on the phone, you have the opportunity to find out what’s holding them back and can work to overcome that objection. 
• It’s Harder To Ignore A Sales Call – Sure, some people will screen you, hang up the phone or be always “in a meeting” when you ring – but it’s much harder to ignore a phone call than it is to delete an email unread. 
• It Adds Another Touchpoint To Your Sales Funnel – Research shows that it takes around 8 “touches” with a prospect before they’re ready to take the leap and become a customer. Adding sales calls to your process can get those 8 touches in faster and nudge them closer to a sale. 

The Dark Side Of Telemarketing 

Now, I know telemarketing has a bit of a bad rap. We’ve all been on the receiving end of a poorly executed, annoying and pushy sales call. But that’s not the type of telemarketing I’m talking about. 

A good telemarketing agent will be able to promote your business without irritating your prospects. They’ll connect with the people on your list, build a relationship with them and gently nurture them into becoming a paying customer. 

So Is Telemarketing The Missing Piece In Your Sales Process? 

It doesn’t matter if you’re converting your leads into sales, booking appointments or arranging demos, telemarketing can really skyrocket your results. 

So how can you make it a part of your process? 

It’s easy – pick up the phone yourself, hire a telemarketing agent or if you really want the best results then outsource to a telemarketing company you can trust – you’ll soon start to see what you’ve been missing.